This study is interesting and parallels what I see in real life. I have two friends who are computer illiterate and both have button cell phones. They both want to buy Iphones this week.
It seems like all the young people at my local pool that I ask about what they plan to get, say Iphone.
I was at a family party recently and my little niece came up to me and asked, "do you know what I ask people when I meet them?" I said no. She said "I ask them if they have an Ipone and crazy birds" I am crazy about the Iphone.
Even if I did not see this study I know something remarkable is happening.
It seems like all the young people at my local pool that I ask about what they plan to get, say Iphone.
I was at a family party recently and my little niece came up to me and asked, "do you know what I ask people when I meet them?" I said no. She said "I ask them if they have an Ipone and crazy birds" I am crazy about the Iphone.
Even if I did not see this study I know something remarkable is happening.
Amplify’d from www.pcmag.com
Survey: Nearly Half of All Android, RIM Users Plan iPhone Switch
Nearly half of all Android and BlackBerry users plan to switch to an iPhone, according to a small survey conducted by Piper Jaffray.
The results were based on a sample size of 216 mobile users surveyed in downtown Minneapolis, MN, but the results complemented a much larger ChangeWave survey published last week, and existing usage stats were comparable to ComScore's recent tally.
The breakdown of those surveyed included iPhone users (29 percent), BlackBerry users (28 percent), Android users (17 percent), "other" (read: Windows Phone 7 and Symbian) users (11 percent), and feature phone users (15 percent).
Among existing Android users, 47 percent said they expected their next phone to be an Android device and 42 percent planned to switch to an iPhone. Loyalty was much weaker for BlackBerry users, of whom 26 percent planned to buy another BlackBerry, 67 percent planned to get an iPhone, and three percent planned to get an Android device.
Carrier-wise, AT&T and T-Mobile may lose customers once their contracts run out. AT&T, currently the most popular existing network in the survey, will lose out to Verizon, the second most-popular existing network, while both T-Mobile and Sprint will lose a few percentage points, presumably to Verizon as well. AT&T and T-Mobile may have taken a hit over its controversial proposal to merge, a plan apparently favored by tech companies and loathed by consumerists (and Sprint).
Lastly Piper Jaffray found that the already-small population of feature phone owners is about to shrink even more. Of the 15 percent of people using feature phones, nine percent planned to get a smartphone next.
Of the 64 percent of those planning to buy an iPhone, 36 percent said they were holding out for the "iPhone 5" despite there being no firm details (or even a launch date) for the device. Based on second quarter reports, Apple pockets 66.3 percent of the world's cell phone profits despite selling only 20 percent of the world's supply of cell phones.
There's been a headrush of buzz about the next-generation iPhone, but this fall we're expecting to see the first wave of Blackberry 7 and Windows Phone 7.5 devices, aka "Mango." For more of the most highly-anticipated devices, see PC Magazine's picks of "Upcoming Gadgets Worth Waiting For."
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1 comment:
Stampede from Android, RIM to Iphone Expected. This study is interesting and parallels what I see in real life.
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