Wednesday, November 28, 2012

Iphone Beats Android in US Market Share and Corporate Mind Share

iPhone’s market share in the US increased to 48.1%, and surpassed Google‘s Android 46.7% in the twelve weeks ending October 28, 2012 according to a report released by Kantar Worldwide.  There are three important underlying themes.
Three Trends Underlying Apple's iPhone Market Share Surge

First, there was pent-up demand for the iPhone 5, which most likely affected less-impressive Q2 2012 and Q3 2012 market share results.  Applereleased the iPhone 5 at the end of September, and experienced supply constraints for several weeks, going into the earnings release in the end of October.  Even with supply constraints, Apple surged past Android to take the top billing in the US for the past twelve weeks, with only a handful of weeks without supply constraints.
The Samsung Galaxy 3, which has also proved to be a very popularsmartphone, was released in May.  So, while Samsung benefited from its new product introduction over the summer, Apple will benefit from its iPhone 5 release in this period.  I have written previously that smartphone market share numbers can be distorted period-by-period due to the timing of product introductions, and be influenced in any period by carrier subsidies and promotions.  For example, carriers can promote different smartphones on their websites.  The iPhone is the fifth and fourth smartphone displayed for Verizon and AT&T, respectively.  And, if one goes into a carrier store, chances are that the phones of which they have the greatest inventory are the ones a customer will hear about first.  It takes a determined customer to wait for an iPhone, and apparently they did.  This is what the Kantar numbers have borne out for the short term.
The real test will be the Q4 2012 market share numbers.  Q4 is different from other quarters because manufacturers introduced a bevy of new products at the end of August for sale by the holiday season.  The fourth quarter will be a horse race among the newest products on the market and the largest number of consumers buying them.  The momentum, currently, appears to be with Apple.I

For Full Story AIThree Trends Underlying Apple's iPhone Market Share Surge - Forbes:

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1 comment:

AAREN said...

Good achievement for Iphone.But i think android beat again iphone very soon.

android mobile application

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