Seed Source:
Newsvine - The 'Ten Commandments' of Network News Still Apply Today
Friday, October 08, 2010
Newsvine - The 'Ten Commandments' of Network News Still Apply Today
I recently came across an undated clipping declaring that there are ten commandments that govern what stories get on network news.
The writer, Frank Greve, declared it was no accident that all three networks had recently ended their broadcasts with a story about the guy who wears a chicken costume to sporting events. The uniformity had gotten so bad that on only three nights in a given April, did the networks open their broadcasts with a different lead story. Perhaps the cookie cutter mentality that produced such uniformity is what led to the loss of dominance when Americans go
Seed Source:
Newsvine - The 'Ten Commandments' of Network News Still Apply Today
Seed Source:
Newsvine - The 'Ten Commandments' of Network News Still Apply Today
Subscribe to:
Post Comments (Atom)
2 comments:
This has lead me to think about the 10 Commandments of Cultural Health News.
I have come up with five can you fill in the Blanks?
1. News is at the intersecton of culture and News. Big news is where the pictures are YouTube.
2. The Days news has to fit in 4 or five parigraphs or 1 to 2 minutes of video clip
3. Use Cultural phrase bites (like MSM sound bites) connected to Knols
4. Anything the First AA President does is potentially Cultural Health News. Anything done against him, friends or family is potentially Cultural Health News.
5.
6.
7.
8.
9.
10. Leave the viewers/readers thinking or challanged to act.
Update on my thinking
10 Commandments of Cultural Health News
1. Cultural News is at the intersection of culture and News. Big news is where the pictures are in cyberspace and/or the video is on YouTube or supplied by a hyperlocal news reporter.
2. The Days news has to fit in 4 or five paragraphs or 1 to 2 minutes of video clip on your blog
3. Use Cultural Health phrase bites (like MSM sound bites) connected to Knols e.g. Cultural Poisoning, Cultural Literacy, Cultural Terrorism
4. Anything the First AA President does is potentially Cultural Health News. Anything done against him, friends or family is potentially Cultural Health News.
5. If the competition has it, carry it, but put your own cultural commentary on it. Your unique view from a Cultural Health perspective is what is added value to the story. e.g. Angry Blacks get more media attention than 'nice' Blacks. Other ways to get media are to be insanely rich (Oprah, Bill Cosby), or to rhyme (Muhammad Ali, Hiphop singer etc.). Or to be a Black Anti-Black, a Cultural Traitor like Clarence Thomas, Alan Keyes or Armstrong Williams. The competition my carry it but the Cultural Health news task to shed light in dark places play the good actors more then the bad actors an put the average man into the popular mix.
6. A little show biz doesn't hurt. That translates into sometimes dramatic "racially" or politically charged headlines are needed to get peoples attention but then be serious and civil in content.
7. Cultural news follows the Network News which has to follow the lead of the New York Times and/or the Washington Post, with imitations of the original story - Cultural Commentary added. Old Commandment superseded by Cultural News follows Cybernews like Newsvine, Google News, Twitter, Buzz, etc.
8. Visually unexciting stories are TOLD, while visually engrossing stories are SHOWN. Rodney King police beating or a Police shooting are shown while a story of institutional discrimination or invisible Cultural Poisoning is told.
9. If it it did not happen today, it is not news anymore. Exception, cultural injustice anywhere at anytime is an injustice when I/public finds out about it. e.g. America infecting Latio's in Guatemala with syphilis 40 years ago is cultural news today, because we found out about it today.
10. Leave the viewers/readers thinking a little harder then they were before, and/or challenged to act.
Post a Comment