Saturday, October 22, 2011

Apples First AD for the New Iphone Focuses on Assisting it's owners

Wow, by the holiday everyone will be talking to, or wanting to talk to their own personal assistant. (Video)

Lets Go to the Video Tape

Two things about this short Ad, it is amazing how much you can pack into 30 seconds. Second all of us with Iphones immediately went to play this commercial back to see if our phone could do that too. Sure enough, when I asked Siri who to time a bow tie if found a great video for me. And how about that little girl about my grandson's age, "fund me a picture of a Weasel" .  I tried it, and yep, Siri found me a picture of a weasel.

Aside from the fact that this is the best holiday present since sliced bread there are a couple of things the public should get from this commercial. One 4S is not just simple Speech Recognition (SR) like non-intelligent Google voice or that type of technology that was in the Iphone 3GS and 4. This is a whole new level of Speech recognition combined with artificial intellegence (A.I.) to assist you.

 So the new Iphone feature is the unique combination of SR and AI in a hand held device. The benefit you handled now does no longer just make phone calls but assist you find things and get things done. It strikes me that it will be a great help to the disabled, especially those that can not or have trouble typing or spelling. 

Imagine that a phone that tries to figure out what you want, instead of you trying to figure out what it wants.

Thank you Mr. Jobs and team.
Artificial Intelligence 101

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